Say the word advertisement and most of us think of exaggeration. Loud promises. Lines we don’t believe. For many, ads are interruptions—something to skip after five seconds or mute on TV.
But that’s a half-truth. Film ads are not always about selling soap or snacks. At their best, they are stories—crafted with visuals, emotion, and rhythm. They create memories. They build trust. And when done right, they can change the future of a business.
This is the thought behind our new episodic series: “Why Film Ads Are Important.” Every Thursday, Jersey13 Productions will share a new episode that explores the role of advertising films in shaping businesses, audiences, and culture.
What Makes Film Ads Different from Regular Ads
Most advertising is designed to inform. A film ad, on the other hand, is designed to connect. It moves beyond product features to tell a story. Think of the most iconic campaigns you remember—not because of the price tag attached, but because of the way they made you feel.
How Ad Films Help Businesses Grow
In this series, we’ll dive into the many ways film ads help businesses:
- They drive revenue goals by influencing consumer decisions.
- They create brand awareness that lasts longer than print or digital banners.
- They build trust and credibility by humanising the business.
- They provide a competitive edge in crowded markets.
In some episodes we will revisit legendary campaigns, and many episodes will discuss the impact that ad films have. This would help us explain why film ads are more than marketing tools—they are business strategies.
The Process Behind Creating an Ad Film
Behind every polished 30-second commercial is a long, collaborative process. Brainstorming sessions. Storyboarding. Shoots filled with chaos and creativity. Editing rooms where rhythm and story finally come together.
This series will take you on a journey where your perspective about advertising changes. So the next time you watch an ad, you don’t just see a brand selling you something, you would understand the craft and grind behind the story.
Why Film Ads Are Worth the Investment
One question often asked is: why are ad films so expensive? In the coming episodes, we’ll break down the costs—time, talent, and technology—and explain why good film ads often pay for themselves by creating a business impact far greater than the spend.
Mark the Date: Every Thursday
Advertising is sometimes dismissed as fluff. But history proves otherwise. Ads build trust, shape perception, and in many cases, change the destiny of businesses.
That is why film ads matter.
So here’s the plan: one new episode, every Thursday. Watch it, read about it, and maybe—just maybe—you’ll start to look at advertising films differently.
This is just the beginning. See you next Thursday.
Catch the introduction film to Why ad films are important here.