A wise man once said that advertising is the art of persuasion. Simple words, but they hold the weight of centuries. From town criers in ancient markets to the most sophisticated product commercials today, advertising has always been about one thing—convincing people to believe, to act, to choose.
At Jersey13 Productions, we call this journey Sikhiya—a series that dives into the fundamentals of advertising and why film ads, in particular, hold the power to change businesses and sometimes even cultures. This new series of blogs would follow parallely with our brand new educational series called Jersey13 Sikhiya. Remember to catch a new Sikhiya episode every Monday on our dedicated social media channels.
So, what exactly is advertising? And why has it remained one of the most effective mediums of influence?
Types of Advertising
Over the years, advertising has evolved across platforms, each medium with its own strengths.
Traditional Advertising
- Print Advertising (newspapers, magazines)
- Broadcast Advertising (TV, radio)
- Outdoor Advertising (billboards, transit ads)
- Direct Mail Advertising (letters, catalogues)
Digital Advertising
- Social Media Advertising
- Paid Search Advertising
- Display Advertising
- Video Advertising
- Mobile Advertising
- Native Advertising
- Podcast Advertising
- Influencer Marketing
- Online banners and campaigns
Other Forms of Advertising
- Product Placement (ads within films and shows)
- Guerrilla Advertising (unconventional stunts and ideas)
- Content Marketing (brand storytelling through blogs, videos, podcasts, etc.)
Each type has its place, but the medium that continues to combine scale with emotional impact is the ad films.
Why Film Ads Matter
Unlike a print ad you skim or a banner you scroll past, a film ad demands both your eyes and your ears. It is a visual and auditory narrative unfolding at once. That is what makes it so persuasive.
Film ads can entertain, inform, and persuade in ways that static formats cannot. They can make you laugh, make you nostalgic, or make you reflect. And in that moment of connection, they can also convince you.
Done right, a film ad does more than sell a product. It builds trust. It creates memory. It can change the course of a business & even it can shift the way an entire society thinks.
That is why this medium is considered one of the most powerful forces in modern communication.
The Takeaway
The next time you see a film ad, don’t dismiss it as just another sales pitch, try to see how that ad influences you. Because at the end of the day, advertising is not just commerce—it is culture. So dear Sikhiya students, this is only the beginning of the Sikhiya journey. In the next episode, we’ll explore how ads are produced—the entire process of bringing a story from concept to screen. Please check out Jersey13 Sikhiya’s first episode which went live this Monday and keep a tab on Jersey13 Sikhiya blog posts every Wednesday on our official website.