The Magic of a Familiar Jingle
Sometimes, all it takes is a tune. You hum a line—“Washing powder Nirma -2, Doodh si safedi nirma se aayi…”—and instantly, an entire generation knows the brand you are talking about. That is the power of brand awareness. Great ads don’t just sell; they stay. They enter popular memory, they become part of our daily vocabulary, and they remind us of a product long after the ad has stopped airing.
This is the central theme of the first episode of “Why Film Ads Are Important”: how advertising films help businesses create awareness that lasts.
Brand Awareness Through Storytelling
Film ads are not just commercials. They are stories that leave behind an impression stronger than any brochure or digital banner. A good ad introduces a brand. A great ad makes you remember it—sometimes even decades later.
Take Fevicol’s iconic “Sharma ki dulhan” ad. Directed by the luminary Prasoon Pandey, it featured a bride bringing home a two-seater sofa. The setting was real, the characters felt like family, and the jingle was unforgettable. The film didn’t just promote glue—it made Fevicol a household name.
Or think of Happydent’s “City Lights” commercial, where glowing teeth light up a palace. Even without saying the name, you know it’s Happydent. That’s brand awareness at its sharpest.
And of course, Five Star’s Ramesh and Suresh series. Those quirky dialogues—“Pitaji ki patloon ek bilang chhoti kar dijiye”—still echo years later. The characters became larger than the product itself, but always brought you back to the chocolate bar.
Why Awareness Matters for Businesses
For businesses, brand awareness is not a luxury. It’s survival.
- It ensures customers recall you before competitors.
- It builds trust through repetition and familiarity.
- It creates emotional resonance that lasts longer than any sales pitch.
- It converts a product into a cultural reference point.
This is why some ads remain evergreen. They don’t just inform; they connect with people on an emotional and cultural level.
The Secret Ingredient: Connection, Not Just Production
An ad is more than good cameras, equipment, or even budgets. The true craft lies in connection. A successful ad must:
- Be authentic and relatable.
- Tell a story that resonates with its audience.
- Use emotion & feelings to make itself unforgettable.
When these elements come together, awareness isn’t just created—it’s cemented.
What’s Next in the Series
This was just the beginning. In the next episode, we’ll explore other dimensions of film advertising and how they shape businesses and culture. Each Tuesday, these blogs will dive deeper into the knowledge shared in the episodes, giving you context, analysis, and a richer understanding of why film ads are important.
So the next time you hum a jingle or recall a line from a decades-old ad, remember: that’s not a coincidence. That’s brand awareness in action.